Making a retail purchase can throw up countless questions to consumers, including, “what product do I need?”, “which represents the best value for money?” and “is it compatible with what I already own?” The questions a customer asks themselves when shopping for a product are almost endless.
As a manufacturer, it’s important to understand that these questions need to be answered as quickly as possible, else you risk losing valuable sales. Product training equips staff with in-depth product knowledge, allowing them to answer customer questions and sell the various benefits of a product in a highly effective manner. It is difficult for a salesperson to sell to a customer if they’re unable to show how a product will address their needs, and this is where in-store training can help.
Without product training, staff may only a have a basic understanding of the products in your range, which will lead to them losing sales because they simply don’t have sufficient knowledge to sell them properly. This will especially be the case in larger stores which sell several thousands of products.