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Milky Bar Giant Buttons Case Study

Product Sampling Campaign Milky Bar Giant Buttons

Splatter were asked to provide sampling staff to promote Milkybar Giant buttons. The sampling team were asked to encourage customers to trial the new product for themselves, promote the in-store price promotion and drive sales.

Brief

Splatter provided a team of samplers to ask customers if they wished to try the Milkybar Giant buttons, which now includes milk as its main ingredient in Co Op stores, in order to promote the in store promotional price and drive sales.

Planning

The campaign took place over several weeks with 2 stores being completed in 1 day per staff member. Each member of staff had to be trained in food hygiene and complete full online training via our E-Learning portal.

Logistics

The task required stands to be used in store to place the samples on and also provide branded point of sale. These were provided to us in bulk and, using our warehouse to pick and pack along with demo supplies such as product packs, napkins and gloves, we distributed to the relevant stores ready for the sampler on activity day.

Implementation

On each working day our brand ambassadors introduced themselves to the store manager and located the kit that had been shipped to store. They set up the area in a prominent position in store and gathered enough stock to assist a sale after each sample.

Feedback

“Please do more sampling as it’s really beneficial to store”

“Definitely noticed an increase in sales for the product and chocolate in general”

“Great! The customers thoroughly enjoyed it as did the staff. Would happily take part in any future activities.”

 

Feedback

“Customers were enthusiastic about the activity and helped increase sales of product”

“The staff and customers really enjoyed the activity and the free chocolate. Would happily have more events like this in the future.”

“Really good – customers all seem to be happy and sales have been good”