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Bud Light Case Study

Product Sampling Campaign Bud Light

Splatter were asked to provide sampling staff to promote Bud Light beer. The sampling team were asked to encourage customers to take a trial size of the product to try, promote the in-store price promotion and drive sales.

Brief

Splatter provided a team of samplers to ask customers if they wished to try a sample size can of Bud Light beer in Co Op stores. The helped to drive sales over the launch period and give the customers a taste of the new product at their own leisure. The samplers being in store helped to promote the in store promotional price and drive product sales.

Planning

The campaign took place over several weeks across the launch period of the Bud Light product itself. Each member of staff had to be trained the “Challenge 25” initiative and complete full online training via our E-Learning portal.

You can find out more about challenge 25 here

Logistics

The task required stands to be used in store to place the samples on and also provide branded point of sale. These were provided to us in bulk and, using our warehouse to pick and pack along with demo supplies such as product packs, we distributed to the relevant stores ready for the sampler on activity day.

Implementation

On each working day our brand ambassadors introduced themselves to the store manager and located the kit that had been shipped to store. They set up the area in a prominent position in store and gathered enough stock to assist a sale after each sample.

Feedback

“Pleased with the activity and excited to be a part of it “

“Great for customers to have a positive and fun experience in store”

“Always good to have things like this to support sales of new products”

Feedback

“It was great for the customers to receive a branded experience in store.”

“Great that customers doing their everyday shopping had something to engage with”

“Really pleased – a great way to promote the product”